The Engagement Flywheel Live Workshop Series

4 things you already work on. Almost never in an order that compounds.

Engagement, reputation, activation, growth. Every publisher works on all 4. What almost nobody does is run them in a sequence where each one feeds the next — which is how you end up doing things that quietly cancel each other out.

Fix deliverability while still mailing everyone and it tanks again in six weeks. Reactivate before your reputation is stable and you burn the sending domain you just repaired. Buy growth without a defined base and you dilute the thing you spent three months building.

Everything has to be done correctly — in the right order, at the right time. That's the whole point of the 4 weeks.

The model

The Engagement Flywheel

Week 1 Week 2 Week 3 Week 4

What we build, week by week

4 workshops. 4 things running in your ESP by the end.

Week 1 · Engagement

Thursday, October 1

Define the base sending segment — who on your list is demonstrably alive
Click-based tiering: active, cooling, dormant, gone
First click velocity, and engagement decay by source
Sunset and suppression rules: what leaves the base, and when
Cutting volume over to the base, and what happens to revenue in month one

You leave with: a base segment and engagement tiers live in your ESP.

Week 2 · Reputation

Thursday, October 8

SPF, DKIM and DMARC audited and corrected
Moving DMARC off p=none toward enforcement
Google Postmaster Tools connected, and how to read it weekly
Subdomain separation — marketing, transactional, reactivation
Bounce handling, complaint rates, feedback loops, and a warming plan

You leave with: authentication verified, Postmaster live, a weekly placement read.

Week 3 · Activation

Thursday, October 15

Who is genuinely recoverable, and who should stay out
Building the re-entry cohort off network click signal
Reactivation sequence — volume, cadence, and keeping it isolated
Re-entry criteria: what earns a subscriber a place back in the base
What to do with the ones who don't come back

You leave with: a reactivation sequence running against a defined cohort.

Week 4 · Growth

Thursday, October 22

Score every source on base-segment members produced, not CPL
Cost per engaged subscriber, by source
Retention curves — which sources decay fastest
The cut list
Where that budget goes instead

You leave with: a source scorecard and a list of what to cut.

Every session is 90 minutes, with Q&A in the back half. All 4 are recorded.

What operators say about Chris

The people who send the most email call him first.

“If you have email deliverability problems, reach out to Chris Miquel. He is like an email doctor. He’ll dig deep and figure out where the issues really are.”

MP

Matt PaulsonFounder, MarketBeat

“One of the best email deliverability specialists in the business. If you send email — you should attend.”

GS

Guy ShortChairman, Pop Acta Media (The Flyover)

“Chris helped me diagnose major issues with my deliverability. Since implementing his advice… engagement has nearly doubled.”

TO

Tyler O’SheaThe Underdog Newsletter

“Once deliverability stopped being a guessing game, we could scale without worrying that growth itself was hurting performance.”

AG

Adam GarciaOwner, Elite Trade Media

“Our cost per engaged subscriber dropped by nearly 30 percent, because we were finally acquiring real readers and not dead weight.”

L

LindsayOwner, Sellet Media

“We can now acquire subscribers at a significantly lower cost than Meta, and they have much higher engagement.”

SG

Sandy GoldmanPublisher, 65Nation Corp

Who's teaching it

Chris Miquel

Chris is the co-founder of Audience Bridge and the publisher of 16 newsletters. Seven and eight-figure newsletter operators come to him when the money they're spending to grow their list isn't adding the revenue it should.

He spends his days inside other people's sending infrastructure — which is why the 4 weeks are built around what actually moves placement and revenue, rather than what's easy to teach.

None of this is theory. Everything in the series is run against lists he and his partner manage themselves.

Fast-action bonus

A full list diagnostic review by Chris's team

The first 5 people to enrol — and only if you're in by midnight ET on Friday, September 18 — get their whole list reviewed by Chris's team before week 1 begins.

There's nothing to prepare. Give us access to your ESP account and we do the rest. You get back your Engaged Audience Density number, a provisional base-segment boundary, and the one thing to fix first — with a full written summary of what to do next.

Reviews run between September 21 and 30, so yours lands before week 1. Whichever limit hits first — 5 buyers or the Friday deadline — closes it.

Enrol

Twenty seats, and that's the cap.

Small enough that Chris can answer your questions about your list, rather than questions in general.

Pay in full

$997

One payment. All 4 workshops.

Claim your seat

Two payments

$549 ×2

$549 today, $549 in a month.

Choose the payment plan

Attend week one live. If it isn't what you expected, tell us and you get a full refund. No forms, no argument.

Questions

What if I can't make one of the Thursdays?

Every session is recorded and you get the recording. That said, the series is built around doing the work in sequence — week two assumes week one is live in your ESP — so the people who get the most out of it attend live and use the Q&A.

What size list is this for?

It's built for publishers with enough volume that placement and list quality show up in the revenue — typically tens of thousands of subscribers and up. If you're below that, the mechanics still apply but the money you'd save probably doesn't justify the price yet.

Which ESP do I need?

Any of the major ones. The segment logic, authentication work and reactivation structure are platform-agnostic; Chris will show the implementation in the common platforms and help you map it to yours in the Q&A.

Is this the same as the free Base Sending Segment workshop?

No. The free session covers what a base sending segment is and how to find yours. Week 1 here goes further — tiering, decay, sunset rules, and the volume cutover — and weeks 2 to 4 are entirely new ground.

Can I send someone from my team instead?

Yes. One seat, one person — but it doesn't have to be you. Whoever actually touches the ESP will get the most from it.

What happens after the 4 weeks?

You'll have the flywheel running and a scorecard telling you where your growth spend is being wasted. Some people take it from there themselves. If you want help running it, that conversation tends to happen on its own.